WordPress is already search engine optimized ‘out of the box’ because of the way it is coded. However, if you want to enhance SEO, I recommend you use Yoast’s WordPress plugin. Most of the technical aspects of SEO you should do are actually covered by their free WordPress SEO plugin. If you are a WordPress user, installing the plugin and using the default settings already improves your SEO quite a lot. The next step is to optimize your content.

• Your keyword strategy should use highly relevant keywords, which are keywords that relate closely to your business or are associated with your industry.
• A good site structure is not only important for reader-friendliness (and hence, people staying on your site longer) but also for SEO purposes.
• Content writing – You’ll want to write well structured, high quality copy that has a clear objective. Despite all the bells and whistles you can include on your website, “content is still king.”